However, much of this debate has ignored the intent of the policy.
All manufacturers have the right to implement to implement whatever distribution policies they desire so long as they do not break the law. At the same time, we as consumers should have the right to choose to express our dissatisfaction with these policies by choosing to purchase alternative products. Unfortunately, for many of us, that choice is made for us.Investor's Business Daily wrote:At the same time, ResMed has struggled to control cut-rate sales of its products over the Internet. In August the firm plans to implement a 40% price increase on Internet prices to get them in line with reimbursement rates.
If the intent of this policy is as the quote above says, to "get them in line with reimbursement rates," then it is not a stretch to call this price fixing or gouging, which is against the law. It is also not a stretch to to see that the intent of this policy is to artificially maintain these exhorbitant reimbursement rates. Where I come from, we call artificially maintaining reimbursement rates insurance fraud, which is also a crime.