Can't be more than a dollar or so? ROTFL.Brent Hutto wrote: And Mucky is right about the masks. The marginal cost of production of pieces that make up my Swift can't be more than a dollar or so yet good luck trying to buy nasal pillows for ten bucks.
I can see I haven't gotten through. We can't all be right, and I'm willing to admit I'm wrong if the numbers show that. So how about we work through some numbers, eh?.
We need to estimate a few things to do this. I'll throw out a few numbers, and expect to make corrections.
market size: 2 million people with apnea actively undergoing xPAP therapy
percent of market buying a particular mask: less than 5% (i.e., 100,000)
average cost for each plastic mold: $50,000
total number of molds per mask: 15
cost to design a mask: $250,000
manufacturing cost for all plastic parts: $5
manufacturing cost of headgear: $2
distribution costs per mask: $4
marketing costs: 20%
expected profit: 20%
middleman markup on mask: 100%
I'm making up these numbers off the top of my head, so feel free to tell me what needs to be corrected. Also, let me know if I've left out anything major.
The up-front costs are $1,000,000 before any masks are sold.
Amortized across 100,000 masks this is $10 per mask.
Total direct cost for each mask is then $21.
Adding marketing and profit brings this to $29.
Adding in the final seller's markup doubles this to $58, pretty darned close to the price of the comfort series stuff.
I suspect I'm low on the cost of doing business for these guys though. I suspect that it is probably a pretty inefficient industry.
BTW, how much does an architect make?
And, how much does a statistician make?
Remember, there are lots of mouths to feed in this food chain.
Regards,
Bill