100 Percent wrote:nanwilson wrote:REALLY!!!!! You poor baby, do you actually think that a company will miss your business. You must be a VERY important person to think that you can sway the opinions of the folks here.
Nan
Nan, I would suggest you take a few moments to reflect on the
lifetime value of a customer...and YES! I do believe that a company will miss my business. If fact, THEY BELIEVE THAT.
98% of dissatisfied customers never complain, they just leave.
85% of dissatisfied customers tell nine people about their poor experience.
13% tell 20 people.
A satisfied customer tells just five people.
Over five years, a typical company loses 80% of its customers; 65% because of a negative experience with the company.
75% of the reasons a customer leaves has nothing to do with the product.
Retain just 5% of your customers, and profits will increase from 25% to 55%.
The top five businesses in any industry have over 90% customer retention. Most businesses average 80%.
For every 1% improvement in customer rate sustained over five years, there is a 20% improvement in operating income.
At the time of this post, more than 300 people have viewed this thread.
I realize that there are certain 'fanboys' who believe I have no right to complain, but the fact of the matter is this---
CPAPcom has amended their guarantee to include the following paragraph:
"The pricing for some products is dictated by the manufacturer, if you find a site selling these products for below the manufacturer's minimum sales price, we will not be able to match the product's price. We can, however match the value, give us a call."
So, despite all the detractors, I feel vindicated in the fact that I was able to accomplish a few things:
1. CPAPcom has affirmed that they are in collusion with certain manufacturers to fix pricing in order to maintain an 'authorized dealer' relationship.
2. CPAPcom realized that their 100% price match guarantee was incorrect--and that contrary to their previous statement, they WILL NOT match pricing on certain manufacturers.
3. CPAPcom has amended their guarantee to include a provision that CLEARLY explains their loyalty to the manufacturer (not their customer).
4. CPAPcom has promised to "match the value" of their online competitors when matching the price is not an option for them--although extremely vague, THIS IS MORE THAN I GOT.
Its just too bad that CPAPcom failed to honor their guarantee with me when they had the opportunity.
At least it won't happen again.