
Here is a diagram showing how to apply the tape:

First, Cheek Tabs are applied - Fig. A.
Next, hold cheek tabs with "index" fingers - Fig. A.
Next, use middle fingers & thumbs to pull Chin Section away from lips.
Next, say the word "UP" and hold position - Fig. B.
Then press the Chin Section on the Chin - Fig C.
(You can also apply under the mouth first, then stretch the skin and apply to the cheeks.)
IF SKIN SENSITIVE: Do one or more of following before applying the strip:
a. Do not wash the natural oil off your face before applying the strip and/or
b. apply strip to palm of your hand and remove it one or more times and/or
c. apply medicated ointment to cheeks and chin and rub in until not slippery.
(They sell protective barrier wipes on the website, or one can use vaseline or a moisturizer. I ripped off some skin the first time I tried to remove the tape so this is an important step.)
P.S. insert dental appliance or night guard before applying the tape!