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birdshell · Post by **birdshell** » Sun Sep 28, 2008 6:37 pm

Well, I see quite a number of issues on page one. I am merely pointing this out because I assume that I have been included in the "yahoos" category.

Jim/Strapparatus, having any number of recognitions and reviews and approvals really doesn't mean that much to the target customer. What matters is customer service along with a good product. Here is a reference for you: Customer Service Link

Here is a definition of customer service from Wikipedia: "According to Turban et al, 2002, 'Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.' " Wikipedia: Customer Service

If you cannot see that these things are important to your product, I feel sad for you.

A trademark isn't a statement of value, but rather a statement of uniqueness. Being recognized, reviewed, introduced, entered for an award--and/or under committee review for use are not statements of quality or of reliability, nor is this a certification of the validity of this product.

I could go on, but I've made the point for those who wish to read this. Jim, you apparently have made a useful invention, but that is only a part of the puzzle. Calling those of us who are pointing out things that you should already know, or already be doing, is not very valuable, is it?

On the contrary, it says that you are being defensive...and that says to us that you have a reason to be on the defense. So, that makes one think that there might be something you are trying to cover up, whether with your product or something else.

It could be useful to you to look at the posts that Brett/SleepGuy made when introducing his product to the forum. It seems to have been successful for him, and he has taken criticism to heart and improved his product as a result.

Please think of the best interests of your product, and what insulting the potential customer base (including some of the most respected contributors) might do for you and your product. Is this getting you what you want?

Karen,
Who DOES try to be fair

BTW: Have you considered any of the other neck muscles and nerves that might be involved? Oh, yes, and submitting the problems with the neck muscle will no doubt make your colleagues notice you; but this problem would not have been identified had you not given some of the folks here a trial and one of them reported the problem to you...

Snoredog · Post by **Snoredog** » Sun Sep 28, 2008 9:52 pm

Wonder if he has approached Respironics with this great idea, they could call it the ComfortCrapparatus

SleepGuy · Post by **SleepGuy** » Mon Sep 29, 2008 7:51 am

When this product idea first came onto the boards, I remember asking myself, "I hope this guy knows what he's getting himself into here."

Been there; done that; got the t-shirt.

The forum has been a fantastic place for me in trying to develop now two different CPAP comfort products. I figure that I'm just a dumb lawyer and welcome all of the comments, suggestions, responses I can get through the process. When you start hearing the same comment over and over, it's time to try to figure out what people mean and how to address the concern / idea. For example, many, many people commented how they would like a "scratch-and-sniff" opportunity instead of wasting money on aromatics they didn't end up liking. It took me a long time but those comments finally led to the advent of the sample idea and from there I have found out that the pre-scented pads don't work as well as the perfume tester bottles. This will all lead to a complete overhaul (and simplification) of the entire product line.

But it certainly takes a thick skin (or perhaps some genuine humility) for a product developer (after investing heavily in the process) to be able to accept and act on constructive criticism, which is much, much different than "flaming" something. Even with all of the drama about the pursleep diffuser in the spring of 2007 I never felt that people on the boards were flaming anything (with rare exceptions).

So, you guys are awesome. Don't worry about this individual and ignore his "flaming" label.

kteague · Post by **kteague** » Mon Sep 29, 2008 8:32 am

Been there; done that; got the t-shirt.

Bret, I'm guessing that t-shirt says "I survived a cpaptalk product evaluation".

Kathy

Babette · Post by **Babette** » Mon Sep 29, 2008 10:28 am

Bret, now you know why I sent you that lengthy soft-soap email about the Pap-Cap. I didn't want to be one of the whiney flamers, and I didn't want to hurt your feelings. It didn't work for me, but I didn't want to be the reason you went down in flames - I'm just one person, there are zillions out there it might work for. Luckily for me, you'd already been through the PurSleep Wars and were tough enough not to let my little concerns phase you. In fact, you'd already addressed my concerns before I emailed you, and had altered your product. Which is why I recommend you're products highly to everyone - because I know you're so intelligent about addressing and altering your products to meet customer demand.

Jim Strapparatus is an RT. He obviously does not have a background in sales and marketing. Jim, you might really benefit from getting to know Bret at http://www.pur-sleep.com. He might be able to assist you with some of his accumulated wisdom regarding product development, marketing, customer service, etc. Or you might contact your local Small Business Administration (SBA) and ask about their FREE programs where you can meet with executives who have experience in these fields that you are lacking, and can assist you with building a business plan, developing a customer service outline, etc.

Having a great product is only the first step. There are several other steps that need to be made. There are lots of resources to find help on that journey. I highly recommend you seek out those resources before your bring your product to the public.

I wish you well,
Barbara

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