Apria boasts about their service...
I watched a portion of it .... pardon me whilst I barf!!!
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Women are Angels. And when someone breaks our wings, we simply continue to fly.....on a broomstick. We are flexible like that.
My computer says I need to upgrade my brain to be compatible with its new software.
My computer says I need to upgrade my brain to be compatible with its new software.
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birdshell
- Posts: 1622
- Joined: Sun Mar 26, 2006 11:58 am
- Location: Southeast Michigan (Lower Peninsula)
Uh, excuse me--but have I've missed something here? It doesn't make sense to me that this is truly Apria--it seems to be an object lesson in how to sell. (BTW, I watched the entire thing, including the introductory presentation twice.)
It appears to me that this is a MARKETING class (Marketing 307 at San Diego State University in California). Further, this seems to be a student group presentation of the type that are assigned to give some imitation "experience" to the class, force everyone to review the steps (which are projected on the screen) in presenting and selling a service/merchandise to a company, and take the strain OFF the teacher/professor for a few classes.
I had trouble understanding some of the first student's presentation of the facts about Apria due to his accent and the poor sound quality of the video. (This is why I watched and listened to this section twice.) I may have gotten something wrong--but having taken numerous college classes and having taught K-12 for over 30 years, I believe that I recognize this technique.
Notice the class laughing as the deal is "closed" fairly easily; notice that the presentation is casual. These tactics sound very much like a pitch for almost any sales department. Further, they are IDENTIFIED on the screen right behind the role playing students.
IF I were the Apria representative, I would never go to a class and participate in an exercise like this. The marketing class looks as if they are all applying this information on how to present a proposal and "sell" the goods and services of various companies. This group probably felt that they were doing quite well by finding a niche in the marketplace that many folks did not recognize; thus, the introduction to Apria and sleep disordered breathing.
IF I were the Apria representative, I would have a more professional set of slides (c'mon, PowerPoint is dead easy to use); have a colorful and appealing table set-up and presentation board, such as those used by vendors at a convention; dress MORE professionally and have MORE facts and informational literature or presentation material about SDB, and generally do MORE of almost everything. I would ALSO NOT ALLOW THE TACTICS TO BE IDENTIFIED BEHIND ME AS I NEGOTIATED!!
My point is that these do not appear to me to be Apria representatives. Bad as Apria may be (and I can only take the word of MANY, MANY cpaptalk.com forum members for this), it seems that this is NOT truly an Apria presentation. What if they had simply used all of those tactics to represent cpap.com? They could easily have presented something distorted about cpap.com using the same techniques.
So, please do not take this to be the full extent of Apria's marketing strategies, if they even ARE Apria's marketing strategies. Much as many of us have had bad experiences, we must be fair in our evaluations--not only for the sake of the companies, but for ourselves as consumers of SDB equipment, supplies, and services.
Karen
It appears to me that this is a MARKETING class (Marketing 307 at San Diego State University in California). Further, this seems to be a student group presentation of the type that are assigned to give some imitation "experience" to the class, force everyone to review the steps (which are projected on the screen) in presenting and selling a service/merchandise to a company, and take the strain OFF the teacher/professor for a few classes.
I had trouble understanding some of the first student's presentation of the facts about Apria due to his accent and the poor sound quality of the video. (This is why I watched and listened to this section twice.) I may have gotten something wrong--but having taken numerous college classes and having taught K-12 for over 30 years, I believe that I recognize this technique.
Notice the class laughing as the deal is "closed" fairly easily; notice that the presentation is casual. These tactics sound very much like a pitch for almost any sales department. Further, they are IDENTIFIED on the screen right behind the role playing students.
IF I were the Apria representative, I would never go to a class and participate in an exercise like this. The marketing class looks as if they are all applying this information on how to present a proposal and "sell" the goods and services of various companies. This group probably felt that they were doing quite well by finding a niche in the marketplace that many folks did not recognize; thus, the introduction to Apria and sleep disordered breathing.
IF I were the Apria representative, I would have a more professional set of slides (c'mon, PowerPoint is dead easy to use); have a colorful and appealing table set-up and presentation board, such as those used by vendors at a convention; dress MORE professionally and have MORE facts and informational literature or presentation material about SDB, and generally do MORE of almost everything. I would ALSO NOT ALLOW THE TACTICS TO BE IDENTIFIED BEHIND ME AS I NEGOTIATED!!
My point is that these do not appear to me to be Apria representatives. Bad as Apria may be (and I can only take the word of MANY, MANY cpaptalk.com forum members for this), it seems that this is NOT truly an Apria presentation. What if they had simply used all of those tactics to represent cpap.com? They could easily have presented something distorted about cpap.com using the same techniques.
So, please do not take this to be the full extent of Apria's marketing strategies, if they even ARE Apria's marketing strategies. Much as many of us have had bad experiences, we must be fair in our evaluations--not only for the sake of the companies, but for ourselves as consumers of SDB equipment, supplies, and services.
Karen
Be kinder than necessary; everyone you meet is fighting some kind of battle.
Click => Free Mammograms
Click => Free Mammograms
This was from a Marketing class as I said before - probably a term project with student presentation and interview skills being put into place. It wasn't a video that Apria would use for marketing directly.
The contract with the VA might not reflect other insurance contracts either as far as availablity of machines and masks and level of service.
I think my normal procedure of having speakers OFF when online should have been maintained in watching the video.
The contract with the VA might not reflect other insurance contracts either as far as availablity of machines and masks and level of service.
I think my normal procedure of having speakers OFF when online should have been maintained in watching the video.
I've inflicted far more suffering on you than I meant to.birdshell wrote:It doesn't make sense to me that this is truly Apria--it seems to be an object lesson in how to sell. (BTW, I watched the entire thing, including the introductory presentation twice.)
Yes, it's probably a student exercise. Which then brings us to, "If Juniors in college see that the point is to offer variety and choice then why can't Apria?" but I digress.
I'm a programmer Jim, not a doctor!
I agree that it looks like a college Marketing class to me.
AND
My daughter by age 13 had given more interesting presentations to groups of people with more voice inflection and sentence phrasing than this guy that started out. (I admit I could only stomach 4 plus minutes of it so I don't know who else spoke).
AND
My daughter by age 13 had given more interesting presentations to groups of people with more voice inflection and sentence phrasing than this guy that started out. (I admit I could only stomach 4 plus minutes of it so I don't know who else spoke).