gasp wrote:I would have tried it right away if it were promoted in such a way that I thought of it as a help versus just another promotional item. For example, I would have tried it right away if the DME said something like, "If you dislike the plastic smell, you can use the enclosed scent samples that not only help cover the scent of plastic, but may also help you sleep better." However, this implies endorsement which is unlikely to happen.
So, I think it's important that the package has a clear statement leading the consumer to try it.
Curious that AuntieNae would resurrect this thread after several months and that Gasp would make this comment because I am literally editing the brochure right now!
This is what I want to put on the outside of the brochure that will include the free samples:
FALL ASLEEP - STAY ASLEEP - WAKE REFRESHED
WITH CPAP Tonight
Is that an overstatement? Am I going to get sued for false advertising? (wait, that's asking for legal advice....).
Suggestions?
AuntieNae, thanks very much for introducing the product to your Awake group. As with any good and helpful idea, especially consumer products, marketing can be like a brick wall. There is no such thing as a product that sells itself. And thanks to all of the forum members who have provided such outstanding support and feedback for now going on almost 2 years! The sample idea (the subject of this thread) would never have happened had it not been for the cpaptalk Brain Trust.
Try the Scented CPAP Mask with Pur-Sleep's CPAP Aromatherapy--CPAP Diffuser and Essential Oils.
"Love it, Love it, Love my PurSleep!"