Post
by SleepGuy » Wed Oct 31, 2007 10:19 pm
Sleepycarol, thanks for all of the encouragement and feedback. I also appreciate your offer about postage--I didn't mean to ignore it. I decided to make it a free trial so postage is on me--don't worry about it. I am a firm believer in "what goes around comes around" and every time I've done one of these trials the good certainly makes it back my way.
Ted, isn't it nice not to have to sleep inside of a new car every night? Looking back on my experience, the plastic smells must have been bothering me a LOT more than I consciously realized at the time. In 3 years I had never once made it through the night with my cpap. Since the first night I tried EOs (2 years ago) I have literally slept all night, every night with my cpap, 100% compliant. It has been a life-saver. I took it on blind faith that I couldn't be the only person like that so I put together the pur-sleep products. Anyway, it's very satisfying to let people try this and see their reactions to my crazy idea--kind of like giving my 8 month old daughter her first taste of candy and watching her face.
Beth, glad to hear it's making some difference. To all of you, how did you find the Product Guide? Dispensing? How many drops are you using? How difficult was it to figure out how to configure the diffuser? How long are the drops lasting?
Also, I am trying to figure out how to encourage people to try this stuff out. This is a somewhat unusual product, not something that people would necessarily latch onto and say, "What a great idea!" without experiencing it first. The "Wow" factor seems to happen when people try it for the first time. I also think one of the biggest issues with the product is that when people (particularly men) are presented with the idea of a fragrant product, they immediately conjure up images and memories of "Foo Foo," scented candles, pot pourri, perfume, cologne, deodorant, etc. I wouldn't want to have anything like that near my cpap--yuck! It's something of a challenge to get people to think about natural aromatics in a different way because so few products on the market are made with natural aromatics (essential oils). Some options include:
1. Discounting the basic starter pack to $19.99 retail msrp. On a scale of 1-10, how much difference would a $19.99 price make vs. $29.99 for someone wanting to test it out?
2. Unconditional Money-Back Guarantee. I've been offering this all year and have yet to see a return.... How much of a factor is a guarantee in getting people to try something completely new? Should the guarantee be more prominent?
3. Allergies/smell sensitivities. It seems like a lot of people hesitate trying this product due to concerns about allergies and sensitivties. In large part this is driven by the constant exposure people have to artificial fragrances in their lives so it goes back to the natural aromatic vs. artificial issue. How could I try to address this concern?
4. Overall pricing/value. How would you rate the product line in terms of real and perceived value, both as a potential customer thinking about trying the product and as a customer who has now experienced it? I believe in reasonable profits but I also believe in reasonable retail prices....
Thanks in advance.......
Try the Scented CPAP Mask with Pur-Sleep's CPAP Aromatherapy--CPAP Diffuser and Essential Oils.
"Love it, Love it, Love my PurSleep!"